Page Rank by Livecustomer.com - Specifically, Google considers the quantity, quality and anchor text of back links when determining PageRank, whereas Yahoo and MSN rely heavily upon the quantity of a site’s back links when ranking pages.

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Text Link Overview - There are many factors to consider when developing an effective text link strategy. Google places increased significance on the quantity and quality of back links, while Yahoo and MSN focus primarily on quantity as the determining factor of a site’s popularity.